Email marketing is a direct digital marketing strategy that involves sending emails to a targeted group of individuals or subscribers with the goal of promoting products, services, building relationships, or delivering valuable content. ✅ Objectives: Drive traffic to a website or landing page Generate leads and sales Improve customer loyalty and engagement Promote offers, events, or content 📊 Key Metrics: Open Rate : % of recipients who opened the email Click-Through Rate (CTR) : % who clicked on a link Conversion Rate : % who completed a desired action Bounce Rate : % of emails that failed to deliver 📂 Sources of Data in Email Marketing Website Sign-ups: Contact forms, newsletter sign-ups, gated content downloads E-commerce Platforms: Purchase history, abandoned carts, user preferences CRM Systems: Customer profiles, support interactions, sales records Social Media Campaigns: Lead generation ads, contests, promotio...
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