Consumer buying behavior refers to the actions and decision processes individuals go through when purchasing goods or services to satisfy their needs Unique characteristics of Indian consumer Diversity Across Demographics Language & Culture: Over 20 official languages and dozens of cultures influence purchasing behavior. Religious Influence: Religion plays a big role in consumption (e.g., vegetarianism, festival shopping spikes). Regional Variation: Consumer preferences in North India (wheat-eating, preference for bold flavors) vs South India (rice-based diets, coconut oil, etc.) differ widely. 2. Price Sensitivity + Value Consciousness "Value for Money" Focus: Indians are price-conscious but not necessarily cheap — they seek maximum value for their spend. High Savings Orientation: Consumers often prefer durability and long-term value over flashy purchases. 3. Digital Leapfrog Mobile-First Economy: Many Indians skipped desktops and direc...
