Create a Infographic (and blog) Abandoned Cart Analysis and what are the drivers of online purchase decisions



Why carts are abandoned:

  • High shipping or hidden costs

  • Forced account creation

  • Complicated checkout

  • Lack of payment options

  • Just browsing

  • Security concerns

  • Slow delivery

  • No discount code

What drives online purchases:

  • Discounts and deals

  • Easy and fast checkout

  • Trust (secure site, return policy)

  • Good product info

  • Reviews and ratings

  • Limited-time offers

  • Personalized suggestions

How to reduce cart abandonment:

  • Offer guest checkout

  • Send reminder emails

  • Show full cost early

  • Add trust badges

  • Use live chat

  • Offer mobile-friendly design

🖼️ Infographic Sections:

  1. Reasons for Cart Abandonment – Pie chart with top causes

  2. Purchase Drivers – Icons with short tags (Price, Trust, Reviews, etc.)

  3. Fixes – Checklist (Guest checkout, Emails, Trust badges

What are the drivers of online purchase decision

1. Price Sensitivity

  • Discounts, deals, and price comparisons influence consumer decisions.

  • Consumers are likely to buy if they perceive better value online than offline.

🚚 2. Convenience & Time-Saving

  • The ability to shop 24/7 from any location.

  • Saves time and effort compared to visiting physical stores.

📱 3. User Experience & Website Design

  • Easy navigation, fast loading, mobile responsiveness, and intuitive interfaces improve purchase intent.

  • A smooth checkout process (minimal steps, saved addresses/payment) reduces cart abandonment.

⭐ 4. Reviews & Ratings

  • Positive reviews, testimonials, and ratings from other users build trust.

  • Influencer or peer recommendations on social media also play a role.

🔐 5. Trust & Security

  • Secure payment gateways, data privacy, and return/refund policies increase customer confidence.

  • Visible trust badges, SSL certificates, and known payment options help.

📦 6. Product Availability & Variety

  • A wide range of options and stock availability drives customer interest.

  • Filtering and personalization help users find what suits them best.

🧠 7. Perceived Risk & Brand Reputation

  • Well-known brands or platforms are preferred due to reduced perceived risk.

  • New or unknown sellers need to offer stronger value or trust cues to convert.

📲 8. Digital Marketing & Personalization

  • Targeted ads, email recommendations, retargeting, and social media engagement encourage purchases.

  • Personalization (e.g., "You may also like...") increases conversion rates.

💳 9. Payment & Delivery Options

  • Multiple payment methods (UPI, EMI, COD, wallets).

  • Fast and flexible delivery (same-day, time slot selection, tracking) adds to convenience.

🧠 10. Psychological Triggers

  • Scarcity (Only 2 left!), urgency (Offer ends in 1 hour), and social proof (Trending now) influence decisions.

  • Emotional connection or FOMO can drive impulse purchases.

🧑‍🤝‍🧑 11. Social Influence

  • Friends, influencers, and online communities impact decisions, especially for fashion, tech, and lifestyle products.


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