Analyse
the business plan of EasyDiner App, what are its differentiation points. How
are planning to attract new customers. What is the business tie-up. Why do
you think Customers will go for their exclusive credit card?



Business Overview: EasyDiner App

EasyDiner is an online restaurant reservation platform and food discovery app that operates across major Indian cities. It allows users to:

  • Discover top restaurants

  • Book tables instantly

  • Avail exclusive dining deals and discounts

  • Earn cashback and rewards

🔍 Differentiation Points

  1. Instant Table Reservations with Confirmations

    • Unlike many apps that just list restaurants, EasyDiner confirms table bookings in real time.

  2. Exclusive Dining Deals (50% Off or More)

    • Offers up to 50% off or 1+1 deals on meals, which is more aggressive than competitors like Zomato or Dineout.

  3. ‘EazyDiner Prime’ Membership

    • Premium subscription offering better deals, birthday specials, and additional cashback.

    • Helps in customer loyalty and upselling.

  4. Integration with Credit Cards

    • Tie-up with IndusInd Bank and IDFC FIRST Bank to offer co-branded dining credit cards.

    • Extra discounts, cashback, and priority booking are available for cardholders.

  5. 24/7 Concierge Service

    • Especially for premium users and credit card holders, providing a luxury service angle.

  6. Dining Cashback System

    • Users earn EazyPoints (or cashback), encouraging repeated use of the platform.

🎯 Customer Acquisition Strategies

  1. Aggressive Discounts for First-Time Users

    • Welcome offers, “first booking” discounts, and referral bonuses.

  2. Loyalty and Rewards Program

    • Earn points on every dining experience, redeemable later.

  3. Digital Marketing & Influencer Tie-Ups

    • Promotions via food bloggers, Instagram campaigns, and YouTube collaborations.

  4. Premium Partnerships with Banks and Wallets

    • Special promotions with banks like HDFC, Axis, IDFC, and payment platforms like Paytm, GPay.

  5. Corporate Tie-Ups

    • Offers for employees of major companies via enterprise solutions or lunch programs.

🤝 Business Tie-Ups

  1. Restaurants & Hotels

    • Partnered with 10,000+ restaurants including luxury hotels like ITC, Marriott, and Taj.

  2. Banks & Financial Services

    • IndusInd EazyDiner Credit Card

    • IDFC FIRST EazyDiner Card: Extra discounts, exclusive concierge, Prime membership access.

  3. Payment Partners

    • Collaboration with UPI apps and wallets to offer instant pay-and-save benefits.

💳 Why Would Customers Opt for the Exclusive Credit Card?

  1. High Cashback Value

    • Up to 25% instant discount + 10% additional cashback on dining.

  2. Automatic Upgrade to Eazy Diner Prime

    • Worth ₹2,000/year – free with the card.

  3. Concierge Booking & Priority Reservations

    • Perfect for high-end diners who want convenience and exclusivity.

  4. Birthday & Festival Dining Perks

    • Premium add-ons that enhance the lifestyle experience.

  5. Zero Joining or Annual Fee (in some cases)

    • Reduces barrier for users to try the card.

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