QUICK COMMERCE



What is the reason for success for quick commerce in India

The main users of Quick Commerce (Q-Commerce) in India typically fall into the following categories:

  1. Young Working Professionals

    • Time-strapped individuals who prefer instant deliveries over visiting stores.

  2. College Students

    • Often rely on quick snacks, groceries, or essentials delivered to hostels or PGs.

  3. Urban Nuclear Families

    • Prefer convenience for daily household needs like milk, bread, or diapers on short notice.

  4. Millennials & Gen Z

    • Digital-first generation used to instant services and mobile-based purchases.

  5. Busy Homemakers

    • Use Q-commerce to save time on frequent grocery runs or last-minute cooking needs.

  6. Senior Citizens (Urban Areas)

    • Increasingly adopting apps for medicines, groceries, and essentials delivered at home.

  7. Small Business Owners & Shops

    • Sometimes order quick restocks of snacks, beverages, or supplies during peak hours.

  8. Health-Conscious Consumers

    • Use Q-commerce for quick delivery of organic, fresh produce or health products.

  9. Impulse Shoppers

    • People who suddenly crave snacks, ice creams, or beverages and want instant delivery.

  10. Impulse Shoppers

    • Need urgent supplies like medicines, sanitary products, or batteries late at night.



Who are the main users of quick commerce

  1. Young Working Professionals

    • Time-strapped individuals who prefer instant deliveries over visiting stores.

  2. College Students

    • Often rely on quick snacks, groceries, or essentials delivered to hostels or PGs.

  3. Urban Nuclear Families

    • Prefer convenience for daily household needs like milk, bread, or diapers on short notice.

  4. Millennials & Gen Z

    • Digital-first generation used to instant services and mobile-based purchases.

  5. Busy Homemakers

    • Use Q-commerce to save time on frequent grocery runs or last-minute cooking needs.

  6. Senior Citizens (Urban Areas)

    • Increasingly adopting apps for medicines, groceries, and essentials delivered at home.

  7. Small Business Owners & Shops

    • Sometimes order quick restocks of snacks, beverages, or supplies during peak hours.

  8. Health-Conscious Consumers

    • Use Q-commerce for quick delivery of organic, fresh produce or health products.

  9. Impulse Shoppers

    • People who suddenly crave snacks, ice creams, or beverages and want instant delivery.

  10. Emergency Buyers

  • Need urgent supplies like medicines, sanitary products, or batteries late at night.

What are the market share of quick commerce in India market
Company Market Share (GMV)
Zomato’s Blinkit ~40–46 % (stable at 40 % in Jan 2024; some sources cite ~45–46 %) (grabon.in, shoptrial.in)
Swiggy Instamart ~26–32 % (down from 52 % in Mar 2022 to ~32 % by Jan 2024)
Zepto ~28–29 % (up from 15 % in Mar 2022 to ~28 – 29 % by Jan 2024)
Others (Dunzo, BigBasket Now, Flipkart Quick, etc.) Remaining ~5–10 %



Who are the major players in quick commerce

  • 🔶 Blinkit (by Zomato)

    • Market leader (~40–46% share)

    • Focuses on 10–15 minute delivery in metro cities

    • Strong backing from Zomato for expansion and logistics

  • 🟪 Zepto

    • Fast-growing player (~28–29% market share)

    • Focused on young urban consumers

    • Known for strong execution, funding, and warehouse efficiency

  • 🟧 Swiggy Instamart

    • Once a leader, now holds ~26–32% share

    • Available in most major cities

    • Uses Swiggy’s established delivery infrastructure

  • 🔵 BigBasket Now (Tata Group)

    • Instant delivery vertical of BigBasket

    • Focused more on groceries, available in selected urban areas

    • Competes with slightly longer delivery times (~30 mins–1 hour)

  • 🟩 Dunzo Daily (in decline)

    • Was once a strong Q-commerce contender

    • Now facing operational and funding challenges

    • Retrenched from several cities

  • 🛍️ Flipkart Quick

    • Flipkart’s hyperlocal experiment

    • Limited presence; testing in select cities

    • Focuses on electronics, daily essentials.


    What are the major products in quick commerce

    1. 🥦 Groceries & Fresh Produce

      • Fruits, vegetables, dairy products, eggs, meat

      • Daily essentials for cooking and eating

    2. 🍫 Snacks & Packaged Foods

      • Chips, biscuits, chocolates, instant noodles

      • Highly popular for impulse and late-night cravings

    3. 🧴 Personal Care Products

      • Soaps, shampoos, deodorants, razors, sanitary products

      • Frequently restocked household items

    4. 🧽 Home Essentials

      • Cleaning supplies, detergents, dishwash liquids, tissues

      • Small household needs that often run out

    5. 🥤 Beverages

      • Soft drinks, juices, energy drinks, tea, coffee

      • High-demand during summers and parties

    6. 💊 Medicines & Health Products

      • Basic OTC medicines (fever, cold, pain relief)

      • Health supplements, masks, first aid items

    7. 🍞 Bakery & Dairy Items

      • Bread, buns, cakes, milk, curd, butter

      • Morning essentials delivered quickly

    8. 🍗 Frozen & Ready-to-Eat Foods

      • Frozen snacks, parathas, nuggets, momos, microwaveable meals

    9. 👶 Baby Care Products

      • Diapers, baby food, wipes, lotions

      • High-priority category for parents

    10. 🐾 Pet Supplies

    • Pet food, treats, grooming items

    • Gaining traction in urban households



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