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 Digital Advertising, 

📌 Keywords & Meanings from “Digital Advertising”

1. Digital Advertising – Promotion of products or services through online platforms like websites, apps, search engines, or social media.

2. SEO (Search Engine Optimization) – Process of improving website ranking in search engines to increase visibility.

3. PPC (Pay-Per-Click) – A paid advertising model where advertisers pay only when someone clicks on their ad.

4. Display Ads – Banner or image-based ads shown across websites and apps.

5. Social Media Marketing – Using platforms like Facebook, Instagram, or LinkedIn to promote products/services.

6. Target Audience – The specific group of people a brand aims to reach with its ads.

7. CTR (Click-Through Rate) – Percentage of people who click on an ad after seeing it.

8. Impressions – The number of times an ad is shown to users.

9. Conversion Rate – Percentage of users who complete a desired action (purchase, signup, etc.) after clicking an ad.

10. Retargeting – Showing ads again to users who previously interacted with your brand.