Q1. What is a campaign?

A campaign is a planned series of marketing activities designed to achieve a specific business goal — like increasing awareness, promoting a product, or engaging customers. It uses multiple channels (social media, email, events, PR, etc.) with a unified theme/message.

Q2. Why are campaigns a go-to strategy for corporates?

  • Campaigns create focused visibility around a brand/product.

  • They are time-bound and goal-driven.

  • They help corporates engage audiences effectively across multiple touchpoints.

  • Campaigns allow storytelling & emotional connection rather than just direct selling.

  • Easy to measure ROI and track performance.

Q3. Importance of event-specific campaigns (like Yoga Day) in product promotion

  • They link the product with a larger cause/occasion, creating relevance.

  • Build emotional connection with customers by associating with their lifestyle/values.

  • Event hashtags and buzz help in higher visibility on social media.

  • Provide a natural opportunity for content creation (posts, contests, videos, collaborations).

  • Makes the brand look timely, socially aware, and relatable.

Q4. Who is the target customer in Yoga Day for your product?

(Assume your product is Healthy Organic Green Tea as an example — you can replace it with your product)

  • Health-conscious individuals (25–45 years)

  • Yoga practitioners & fitness enthusiasts

  • Corporate employees who seek stress relief & wellness

  • Students/Young adults interested in energy and mindfulness

  • Women (25–40) who often lead in household wellness choices

Q5. Types of campaigns (and best suitable one for Yoga Day promotion)

From the notes, here are the types (shortlisted for Yoga Day):

  1. Social Media Campaign – Instagram, LinkedIn, YouTube

  2. Event Marketing Campaign – associating with Yoga Day activities

  3. Video Marketing Campaign – short reels, explainer videos

  4. Influencer Marketing Campaign – yoga trainers, wellness coaches

  5. Content Marketing Campaign – blogs, "Do You Know?" posters

👉 Best suitable: Event Marketing + Social Media + Video Marketing (360° mix) since Yoga Day is event-based, highly visual, and trend-driven.



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